Specialty Products Refer to

question 320

Multiple Choice

Specialty products refer to

• A) products for which there are many substitutes.
• B) products purchased for their prestige or high perceived value.
• C) products a consumer will make a specific effort to search out and buy.
• D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
• E) items that the consumer does not know about or knows about but does not initially buy.

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Definitions:

Declarative

Relating to a type of statement that expresses a fact or opinion simply and directly.

Precise

Being exact, accurate, and clear in expression or detail.

Concise

Expressing or covering much in few words; brief in form but comprehensive in scope.

Manipulation

involves influencing or controlling someone or something to one's advantage, often without their knowledge or consent.