To Help Consumers Assess and Compare Its Airline Service, Frontier

question 153

Multiple Choice

To help consumers assess and compare its airline service, Frontier Airlines has used personable animal characters in its advertising to announce and describe benefits, such as leather seats and "stretch" seating, to help deal with the

• A) incongruity of the service.
• B) inseparability of the service.
• C) intangibility of the service.
• D) inflexibility of the service.
• E) interdependence of the service.

---

Definitions:

Behavior Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning techniques and environmental changes.

Psychotherapy

A general term for treating mental health problems by talking with a psychologist, psychiatrist, or other mental health provider.

Transference

In psychotherapy, the process by which patients project feelings and attitudes from past relationships onto the therapist.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, known for his theories about the unconscious mind and mechanisms of repression.