The Stage of the New-Product Process That Positions and Launches

question 187

Multiple Choice

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

• A)marketing program execution.
• B)disbursement.
• C)launch.
• D)commercialization.
• E)final distribution.

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Definitions:

Lateral Inhibition

A process in neural networks of the brain where the activity of neurons inhibits the activity of neighboring neurons, enhancing contrast and sharpness in sensory pathways.

Visual System

The part of the central nervous system that enables organisms to process visual detail, including structures such as the eye, the optic nerve, and the visual areas of the brain.

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and functioning best in relatively bright light.

Color Vision

The ability of the visual system to distinguish objects based on the wavelengths (or frequencies) of the light they reflect, emit, or transmit.