In Which Stage of the New-Product Development Process Is a SWOT

question 102

Multiple Choice

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)development
• E)new-product strategy development

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Definitions:

Muscularis

A layer of muscle in the walls of various organs, including the digestive tract, responsible for movement and mixing of contents.

Segmental Contraction

A mechanism of movement in the gastrointestinal tract where segments of intestines alternately contract and relax to mix and propel contents.

Mass Movements

The large-scale movements of the colon responsible for the bulk movement of feces towards the rectum.

Mastication

Process of chewing.