Screening and Evaluation Refer to the Stage of the New-Product

question 7

Multiple Choice

Screening and evaluation refer to the stage of the new-product development process

• A) at which prospective customers are exposed to new-product prototypes for the first time.
• B) at which new-product concepts that have been found viable are converted into actual prototypes.
• C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
• D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E) where consumers evaluate a new product's performance in an actual-use situation.

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Definitions:

Complexity Profile

A representation or assessment of the various dimensions of complexity within a project or system, including factors such as size, variability, and interconnectedness.

Cultural Framework

A theoretical structure that helps in understanding, analyzing, and comparing cultures by identifying the underlying dimensions and dynamics.

Decision Making Process

A systematic approach to making choices among various options based on criteria and logical considerations.

Action Item Registers

A list or record used to track tasks or actions that need to be completed, often used in meetings or project management to ensure accountability.