Which of the Following Statements Concerning Marketing Research Is Most

question 211

Multiple Choice

Which of the following statements concerning marketing research is most accurate?

• A)The primary purpose of marketing research is to collect data for historical purposes.
• B)When collecting marketing research,people may be reluctant to tell you what you want to know.
• C)Marketing research,if done properly,will always result in a positive marketing result.
• D)People are just as able to give accurate information about products they have only heard about as those they have actually used.
• E)Among those people who participate in market research studies,there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.

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Definitions:

Rehearsal

The cognitive process of repeatedly practicing or going over information to keep it in memory.

Long-Term Memory

A relatively permanent type of memory that stores huge amounts of information for a long time.

Surgical Gloves

Sterile gloves worn by medical personnel during surgical procedures to prevent contamination and maintain a sterile environment.

Nondominant Hand

The hand that is less preferred or less skilled for performing tasks, opposite to the dominant or primary hand used.