The __________ Stage of the New-Product Process Includes an Examination

question 279

Multiple Choice

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves.

• A)development
• B)Stage-Gate
• C)idea generation
• D)business analysis
• E)screening and evaluation

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Definitions:

Attachment Theory

A development of the psychoanalytic approach by John Bowlby. According to this view, children form attachments with their parents that become the child’s internalized model for all subsequent relationships. Difficulties in such attachments form the basis for later problems.

Schema

A structured framework or plan outlining the organization of concepts, often used in psychology to describe how information is grouped and interpreted.

Cognitive-behavioural

A therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic procedure.

Schemata

Cognitive structures that represent knowledge and beliefs about objects, people, and situations, guiding processes such as perception and memory.