A 3M Researcher Worked with University Students to Develop the Post-It

question 289

Multiple Choice

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier,at which stage of the new-product process was this product?

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) new-product strategy development
• E) concept testing

---

Definitions:

Cash Realizable Value

The net amount of cash expected to be received from receivables, after adjusting for any allowances for doubtful accounts.

Receivables

Money owed to a company by its customers or other parties, typically from sales on credit, expected to be collected in the future.

Accrue Finance Charges

The process of adding interest or finance charges to the amount owed by a borrower over time, based on the agreement's terms.

Interest Revenue

Income earned by a company from lending money or through investment in debt securities.