One of the Eight Primary Marketing-Related Reasons for New-Product Failure

question 74

Multiple Choice

One of the eight primary marketing-related reasons for new-product failure is

• A)not listening to the voice of the engineer.
• B)poor execution of the marketing mix.
• C)too much advertising or too aggressive a tone for it.
• D)failure to anticipate competitors' actions.
• E)insufficient funding for rollout.