What Does It Mean When We Say Services Are Intangible

question 179

Essay

What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?

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Definitions:

Income Level

The amount of monetary or non-monetary earnings produced by an individual or entity within a specified period.

Marginal Utility

The extra pleasure or benefit a person receives from using an additional unit of a product or service.

Unlimited Income

A theoretical concept implying an income level with no upper limit, allowing for an unrestricted ability to purchase goods and services.

Potato Chips

Thin slices of potato that are deep fried or baked until crispy, often served as a snack.