Name Maker Is an Online Company That Sells,among Other Items,high-End

question 144

Multiple Choice

Name Maker is an online company that sells,among other items,high-end gift wrapping that can have custom slogans or names printed on it,such as the name of a person celebrating a birthday or a couple who is getting married.It is available for purchase for as little as per 12-foot roll.This is an example of

• A) family branding.
• B) mass customization.
• C) synergistic marketing.
• D) "Tiffany/Walmart" marketing.
• E) specialty customization.

---

Definitions:

Credit Sales

Credit sales are transactions where the customer purchases goods or services with an agreement to pay at a later date.

Cash Budget

A cash budget is a financial plan that estimates cash inflows and outflows over a specific period of time.

Housekeeping Budget

A financial plan allocating funds to maintain cleanliness, equipment, and supplies for housekeeping operations within an organization.

Occupied Rooms

In the context of hotel management, the number of rooms that are currently being used by guests.