Movie Studios Use Tracking Studies in Which Prospective Moviegoers Are

question 134

Multiple Choice

Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film release to help them forecast sales. This is an example of

• A) movie advertising.
• B) marketing research.
• C) tactical support.
• D) cross-movie research.
• E) movie audits.

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Definitions:

Identity Statuses

Different stages in the process of developing a sense of self, as conceptualized by psychologists such as James Marcia.

Exploration

The act of searching, studying, or traveling in an area or subject to discover more about it.

Peer Groups

Social groups consisting of individuals of similar age and interests, often influential in social development.

Sexual Orientation

An enduring pattern of emotional, romantic, or sexual attractions to men, women, or both sexes.