Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 118

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A)consumer differentiation.
• B)psychographics.
• C)market segmentation.
• D)market delineation.
• E)aggregation marketing.

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Definitions:

Dependent Variable

In an experiment, it is the variable being tested and measured, and it is expected to change as a result of manipulations to the independent variable(s).

Interpersonal Skills

The abilities used by a person to interact effectively with others, such as communication, empathy, and conflict resolution.

Sleep Deprivation

Sleep deprivation is a condition resulting from not getting enough sleep, which can affect mood, performance, and overall health.

Statistically Significant

A term denoting that the results observed in a study are unlikely to have occurred by chance, indicating a meaningful difference or relationship.