New Balance Has Many Offerings

question 21

Multiple Choice

New Balance has many offerings. It makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB insole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of

• A) mass customization.
• B) product definition.
• C) market segmentation.
• D) single chain marketing.
• E) market specific selection.

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Definitions:

Compensation Surveys

Research conducted to gather and analyze competitive salary data, used by organizations to benchmark their compensation packages.

Labour Market

The supply and demand for labor, where employers seek to hire workers and workers seek employment.

Market Values

The current price at which an asset or service can be bought or sold in the market.

Third-party Surveys

Research or assessments conducted by an external organization that is not directly involved with the subjects being studied.