When Compared to a Multiple Products, Multiple Market Segments Strategy

question 22

Multiple Choice

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy

• A)is a much more effective means of meeting consumers' individual needs.
• B)creates greater savings in production costs.
• C)is a more effective way of meeting organizational objectives.
• D)has significantly higher distribution costs.
• E)is more profitable since a firm can charge the new segments higher prices without changing the product.

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Definitions:

Accrued Paid Sick Leave

Paid sick leave that an employee has earned over time but has not yet used.

Taft-Hartley Act

A 1947 federal law in the United States that restricts the activities and power of labor unions.

Labor-Management Relations Act

A U.S. law, also known as the Taft-Hartley Act, that restricts the activities and power of labor unions.

Family and Medical Leave Act

U.S. federal law that provides eligible employees with unpaid, job-protected leave for specified family and medical reasons.