Which of the Following Is Not a Reason to Segment

question 149

Multiple Choice

Which of the following is not a reason to segment a market?

• A) The ability to assign buyers to a segment is simple and cost-effective.
• B) It would cause an increase in market share or profit.
• C) All the buyers in the entire market have similar wants and needs.
• D) There is a potential marketing action to reach it.
• E) There are different wants and needs of buyers in the entire market.

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Definitions:

Intercept Term

A constant term in a regression equation that represents the expected value of the dependent variable when all independent variables are zero.

Coefficient

A coefficient is a numerical or constant quantity placed before and multiplying the variable in an algebraic expression.

First-Order Regression

A linear regression analysis that involves a single independent variable to predict the outcome of a dependent variable.

Unit Increase

A one-unit increment in the value of an independent variable in a mathematical function or experiment.