Selling a Product to a Different Market Segment Usually Requires

question 83

Multiple Choice

Selling a product to a different market segment usually requires a different marketing action that, in turn, means greater costs. If increased revenues don't offset extra costs of this action, a marketer should

• A) increase the advertising budget.
• B) prune the product offerings.
• C) family brand the products.
• D) combine segments.
• E) group products into categories.

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Definitions:

IQ

An intelligence quotient, a measure of a person's cognitive abilities compared to the population, usually determined by standardized tests.

Immutable

Something that is unchangeable or unable to be altered over time.

Fluid Intelligence

The ability to solve new problems, use logic in new situations, and identify patterns without relying on pre-existing knowledge.

Crystallized Intelligence

A form of intelligence that involves the ability to use knowledge, experience, and skills that one has acquired over a lifetime.