About 3 Percent of the Population Has Some Degree of Allergic

question 30

Multiple Choice

About 3 percent of the population has some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these allergies as a separate segment. To implement this segmentation strategy, restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment. This multiple product, multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

• A)different needs of buyers among different segments
• B)similarity of needs of potential buyers within a segment
• C)simplicity and cost-effectiveness of assigning potential buyers to segments
• D)potential for increased profit and ROI
• E)potential of a marketing action to reach a segment

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Definitions:

Edema

A medical condition characterized by the accumulation of excess fluid in the body's tissues, causing swelling.

Albumin

A protein commonly found in blood plasma that helps maintain blood volume and pressure by regulating osmotic forces.

Glomerular Capsule

The glomerular capsule is a cup-like sac at the beginning of the tubular component of a nephron in the kidney that performs the first step in the filtration of blood to form urine.

Nephron

The functional unit of the kidney, responsible for filtering blood and producing urine.