A Recent Study by the Aberdeen Group Analyzed Which Segmentation

question 186

Multiple Choice

A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed. Which segmentation base did these organizations use the most?

• A)behavioral
• B)psychographic
• C)geographic
• D)demographic
• E)product

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Definitions:

Antidiuretic Hormone

A hormone that regulates water balance in the body by controlling the amount of water reabsorbed by the kidneys.

Aldosterone

A steroid hormone produced by the adrenal glands that regulates sodium and potassium balance in the blood, influencing blood pressure and fluid balance.

Adrenal Cortex

The outer part of the adrenal gland that produces essential hormones like cortisol and aldosterone, which regulate metabolism, blood pressure, and stress response.

Hypotonic

Describes a solution that has a lower osmotic pressure than another fluid, often causing cells to swell as water moves into them.