Melanie Manages a Local Store for a National Drugstore Chain

question 153

Multiple Choice

Melanie manages a local store for a national drugstore chain and had received complaints from several customers about rude employees. To check on her customer service, Melanie hired a team of researchers, who posed as customers shopping in the store. Occasionally, they bought something, but their primary purpose was to take notes and record the actions of the service staff. The research information Melanie received was a form of ________ data.

• A) secondary
• B) developmental
• C) observational
• D) national
• E) questionnaire

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Definitions:

Quantity Effect

The change in the total amount consumed or produced of a good or service resulting from a change in its market price.

Entrance Fee

A charge for admission, often paid at the entrance of a facility, event, or establishment.

Price Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in its price; it quantifies the sensitivity of demand relative to price changes.

Percent Change

A mathematical calculation that describes the degree of change over time, expressed as a percentage.