Several Marketing Data Services Provide Information on Household Demographics and Lifestyle

question 153

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, responses to promotions, and social media use. The principle advantage of these services is that

• A) one service can collect, analyze, interrelate, and present this disparate information.
• B) all data collection and analysis is computerized, so the results obtained are almost instantaneous.
• C) members of the firm can be included in the analysis of data, making the results more reliable.
• D) the service gets paid on a percentage basis; the better the information, the higher the fee.
• E) firms using these services get discounts if they share their customer data with competitors.

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Definitions:

Causal Inferences

The process of drawing a conclusion about a causal connection based on the conditions of the occurrence of an effect.

Hugging

The act of embracing someone with one's arms as a form of physical intimacy or affection.

Optimism

A mindset defined by optimism and faith in achieving success and a bright future.

General Tendency

An overall direction or inclination in behavior, thought, or attitude that is common across different contexts or situations.