The Objective Attributes of the Supplier's Products and Services and the Capabilities

question 177

Multiple Choice

The objective attributes of the supplier's products and services and the capabilities of the supplier itself are collectively referred to as

• A) the supplier consideration set.
• B) derived demand factors.
• C) evaluative criteria.
• D) performance metrics.
• E) organizational buying criteria.

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Definitions:

Transitivity

In decision theory, the principle that if a person prefers option A to option B and prefers option B to option C, then the person should prefer option A to option C.

Intersect

The point at which two or more lines or curves meet or cross each other.

Marginal Rate

Generally refers to the additional or incremental rate applied to an additional unit of some activity, such as the rate of tax applied to the next dollar of income.

Budget Constraint

Represents the limitations on the choices consumers can make, given their income and the prices of goods and services.