When Citizen, a Watch Company, Uses a Spokesperson Such as Football

question 155

Multiple Choice

When Citizen, a watch company, uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches, it believes he is __________ who can influence the purchase decision of its target market.

• A)an opinion leader
• B)a product champion
• C)an innovator
• D)a BzzAgent
• E)a rainmaker

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Definitions:

Haversian Canals

Microscopic tubes or channels within the bone that contain blood vessels and nerves; part of the bone's vascular and innervation system.

Canaliculi

Small, channel-like structures in bones that allow for communication and nutrient exchange between osteocytes.

Lacunae

Small cavities or spaces within tissues, particularly in bone and cartilage, where cells reside.

Epithelium

Tissue composed of layers of cells that line the cavities and surfaces of structures throughout the body, serving as a protective barrier or involved in absorption and secretion.