Figure 5-4 -Figure 5-4 Shows the Three Buy Classes Encountered by Organizational

question 23

Multiple Choice

Figure 5-4
-Figure 5-4 shows the three buy classes encountered by organizational buyers. B is referred to as a

• A) modified rebuy.
• B) straight rebuy.
• C) new buy.
• D) standard reorder.
• E) typical buy.

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Definitions:

Poor Night Sleep

A subjective experience or complaint of inadequate or unrefreshing sleep, often due to disturbances or difficulties in falling or staying asleep.

Cholesterol

A sterol present in the tissues that contributes to heart disease when elevated; transported in the blood plasma of all animals.

Blood Pressure

The amount of force exerted by the heart on the blood as it pumps the blood through the arteries.