At the ________ of the Consumer Purchase Decision Process, a Consumer

question 343

Multiple Choice

At the ________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

• A) problem recognition stage
• B) information search stage
• C) alternative evaluation stage
• D) purchase decision stage
• E) postpurchase stage

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Definitions:

Scientific Hypothesis

An educated guess or prediction that forms the basis for an experiment and can be tested through observation and experimentation.

Imaginary Outcome

An envisioned result or scenario that exists only in one's imagination or as a construct of thought.

Dependent Variable

The variable in an experiment that is measured and is expected to change in response to manipulations of the independent variable.

Independent Variable

In an experimental setting, the variable that is manipulated or changed to observe its effect on the dependent variable.