How Would Consumers Who Purchased a New and Innovative Nike

question 134

Multiple Choice

How would consumers who purchased a new and innovative Nike LeBron XIII iD basketball shoe for $245 try to reduce any cognitive dissonance they feel?

• A) limit their information search to an internal one
• B) minimize problem-solving involvement
• C) read ads for the new basketball shoe even after the purchase has been made
• D) conceal the product purchase from others
• E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

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Definitions:

Transference

A client’s relating to the psychoanalyst in ways that reproduce or relive important relationships in the client’s life.

Catharsis

A psychological release through which one is relieved from strong or repressed emotions.

Emotional Tension

A state of mental or emotional strain, often resulting from demanding circumstances or internal conflicts.

Freud's Therapeutic Technique

A method developed by Sigmund Freud, involving techniques such as free association, dream analysis, and the examination of the ego, id, and superego to uncover unconscious conflicts.