Which of the Following Is a Strategy for a Market

question 143

Multiple Choice

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

• A) Use sales promotion such as free samples, coupons, and rebates to encourage trial of the brand.
• B) Link the brand attributes with high-involvement issues.
• C) Use Internet search engines such as Google to assist buyers.
• D) Use advertising messages that focus on getting the brand into a consumer's consideration set.
• E) Use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

---

Definitions:

Invested Capital

The cumulative sum of funds invested by stockholders and creditors into a firm for long-term purposes.

Interest Rate

The amount charged by a lender to a borrower for the use of assets, usually expressed as a percentage of the principal.

Asset Turnover

A ratio that calculates how effectively a company utilizes its assets to produce sales income.

Sales Revenue

The total amount of money generated from sales of goods or services before any costs or expenses are subtracted.