Prexa Was Offended by the Brand Name of a New

question 63

Multiple Choice

Prexa was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,it is likely this product would fail.

• A) selective retention
• B) selective comprehension
• C) selective exposure
• D) selective analysis
• E) stimulus discrimination

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Definitions:

Anterior

Referring to the front or towards the front of the body; opposite of posterior.

Limbic System

A complex system of nerves and networks in the brain, involved in the control of behavior and the formation of emotions.

Lateral Geniculate

A part of the thalamus that acts as a primary processing center for visual information received from the retina.

Dentate Gyrus

A part of the hippocampus involved in memory formation, thought to contribute to the generation of new memories.