In the VALS Framework, Consumers with the Least Resources of Any

question 291

Multiple Choice

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services. They are loyal to favorite brands, especially if they can be purchased at a discount, and are referred to as

• A)Strivers.
• B)Believers.
• C)Survivors.
• D)Makers.
• E)Thinkers.

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Definitions:

Imposed

Something that is enforced or applied by authority.

Government

The system or group of people governing an organized community, often a state, and the institutions through which policies are set and affairs of state are conducted.

Price Control

Price Control is a government policy or legal stipulation that sets limits on the prices that can be charged for goods and services in a market.

Government

The body or system through which a community, state, or nation is governed, providing order, security, and services to its population.