In the VALS Framework, Consumers with the Least Resources of Any

question 291

Multiple Choice

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services. They are loyal to favorite brands, especially if they can be purchased at a discount, and are referred to as

• A)Strivers.
• B)Believers.
• C)Survivors.
• D)Makers.
• E)Thinkers.

---

Definitions:

Semiannual Interest

Interest calculated and disbursed semi-annually.

Bonds

Fixed income investments representing loans made by an investor to a borrower, typically corporate or governmental, which are expected to be paid back with interest.

Financial Treatment

The method applied in accounting and finance to process, present, or manage financial transactions and their impact on financial statements.

Investor Ownership

A form of ownership where investors own shares or stakes in a company, giving them certain rights and potentially a share in the profit.