Which of the Following Is a Concept from Behavioral Learning

question 49

Multiple Choice

Which of the following is a concept from behavioral learning theory that marketers use?

• A) selective comprehension
• B) selective retention
• C) stimulus generalization
• D) cognitive dissonance
• E) routine problem solving

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Definitions:

Inverse Relationship

An inverse relationship refers to a situation where one variable increases while the other variable decreases, showing a negative correlation between the two.

Job Evaluation Points

A numerical value assigned to various aspects of a job, such as skills, effort, and responsibility, to determine its relative worth.

Point Method

A job evaluation method that quantifies job elements to assign points, which are used to determine an appropriate compensation level.

Compensable Factors

Criteria used by organizations to evaluate the relative worth of different jobs, which then guides the determination of appropriate compensation levels.