There Are Five Stages in the Consumer Purchase Decision Process

question 307

Multiple Choice

There are five stages in the consumer purchase decision process. The last stage is

• A) information search.
• B) purchase decision.
• C) alternative evaluation.
• D) postpurchase behavior.
• E) problem recognition.

---

Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of non-exposure to the conditioned stimulus.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, famously demonstrated by Ivan Pavlov.

Conditioned Response

A learned reaction to a formerly neutral stimulus that has become conditioned after being paired with an unconditioned stimulus that naturally produces a response.

Time Delay

Time Delay refers to the period between an action being initiated and its outcome or effect being observed.