In the VALS Framework, Consumers Motivated by Ideals Are Guided

question 60

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two Ideals-motivated groups, known as __________, have fewer resources and are conservative, conventional people with concrete beliefs based on established codes: family, religion, community, and the nation.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Competitor

An individual or entity that competes against others for the same objective or for superiority in the same field.

Seniority

The concept of higher rank or status given to individuals based on the length of time spent within an organization or position.

Approach-Approach

A conflict arising from having to choose between two attractive alternatives.

Blockbuster Movies

Films that achieve enormous commercial success, often featuring large budgets, high-profile casts, and extensive marketing campaigns.