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What is the difference between standard charitable contributions and cause marketing?
Time Poverty
A situation where an individual feels they do not have enough time to fulfill their duties and personal interests.
Polychronic Activity
The preference for doing multiple tasks or activities at the same time.
Product Misuse
Using a product for an unintended purpose or without regard to instructions or usage suggestions.
Subjective Norms
Beliefs about what others think one should do, which can influence an individual's behavior.
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