Business Portfolio Analysis Refers to

question 141

Multiple Choice

Business portfolio analysis refers to

• A) a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
• B) a technique that managers use to graphically track their firm's strategic business units as though they were a single expense in order to identify cost-cutting measures.
• C) a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units as though they were a collection of separate investments.
• D) an analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
• E) a tool that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Neo-Freudian Psychologist

Refers to psychologists who were influenced by Freud but extended his theories, often focusing more on social and environmental factors in personality.

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions through particular activities or experiences.

Ego Suppression

Ego suppression involves consciously or unconsciously restraining or setting aside the ego and its desires or needs, often found in practices aiming at self-improvement or spiritual growth.

Neurotic Need

Refers to persistent and counterproductive emotional needs that arise from psychological conflicts and anxieties.