The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 77

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Customer Workstation

A designated area or terminal where customers can perform tasks or access services, often in a retail or office setting.

Kanbans

A scheduling system for lean manufacturing and just-in-time manufacturing that signals the need to move materials within a production facility.

Safety Stock

Inventory maintained beyond expected demand, providing a safeguard against unpredictability in supply chain and demand patterns, ensuring consistent availability of products.