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The Marketing Strategy of Developing New Products and Selling Them

question 315

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The marketing strategy of developing new products and selling them in new markets is referred to as


Definitions:

Buyer Requirement

The specific conditions and characteristics that potential customers seek when purchasing a product or service.

Channel Conflict

Disputes or competition among different distribution channels of the same product, which can lead to reduced efficiency and profitability for a manufacturer.

Disagreements

Occurrences of conflicting opinions or views among individuals or groups.

Trade Discounts

A reduction in the listed price of goods or services offered by sellers to buyers in the business-to-business market or in bulk purchases.

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