The Two Major Aspects of the Evaluation Phase of the Strategic

question 191

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A) segmenting the market and selecting target markets.
• B) establishing a business mission and designing measurable goals and objectives.
• C) designing the marketing mix and setting the budget.
• D) comparing the results of the marketing program with the goals to identify deviations and acting on them.
• E) executing the marketing plan and designing the marketing organization.

---

Definitions:

Basic Theory

The foundational concepts and principles that form the base of a particular field of study or science.

Context

The circumstances or setting that surrounds and gives meaning to an event, statement, or idea.

Reference Point

A baseline value or condition used for comparison in decision-making processes.

Risk Aversion

A descriptor for individuals or entities that prefer to minimize exposure to risk and uncertainty, typically opting for safer, more secure investments or choices.