The Marketing Manager Looks for Two Kinds of Deviations During

question 285

Multiple Choice

The marketing manager looks for two kinds of deviations during the evaluation phase,each triggering a different kind of action: (1) actual results fall short of goals and (2)

• A) deviations that result from major shifts in customer needs.
• B) actual results exceed goals.
• C) there are no deviations but there should be.
• D) deviations that result from executive mandates.
• E) deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

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