People with Both the Desire and Ability to Buy a Specific

question 53

Multiple Choice

People with both the desire and ability to buy a specific offering are referred to as

• A) shoppers.
• B) a customer base.
• C) a market.
• D) qualified prospects.
• E) candidates.

---

Definitions:

Personal Ads

Advertisements placed by individuals seeking to meet others for dating, friendship, or other types of personal connections.

Factorial Design

An experimental setup that involves studying the effects of two or more factors by varying them systematically.

Independent Variables

Factors in an experimental setup that are intentionally changed by the investigator to determine their effect on the dependent variables.

Levels

Different stages or degrees within a process or structure, often used to describe intensity, concentration, or hierarchy.