Which of the Following Statements About Customer Value Is Most

question 73

Multiple Choice

Which of the following statements about customer value is most accurate?

• A)Target customers assess customer value in terms of the combination of benefits (quality,convenience,etc. ),regardless of the price.
• B)Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
• C)Research suggests that firms can be most successful by being all things to all consumers.
• D)It is impossible to place a dollar value on a loyal,satisfied customer.
• E)By providing unique value for targeted buyers,firms can build long-term relationships with them.

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Definitions:

Id Functioning

Aspects of personality in psychoanalytic theory that are driven by basic instinctual drives and desires.

Parents

The caregivers of a child who are responsible for their upbringing, support, and development.

Development Stages

Phases of growth that individuals pass through from infancy to adulthood, characterized by psychological and physical changes.

Generativity

A concern for establishing and guiding the next generation, typically expressed through parenting, teaching, and community involvement.