After an Assessment of Needs, a Marketing Manager Must Translate

question 93

Multiple Choice

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The concepts must then be converted into a meaningful

• A) marketing strategy.
• B) macromarketing agenda.
• C) micromarketing agenda.
• D) marketing program.
• E) marketing concept.

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Definitions:

Topical Application

The act of applying a substance directly onto a particular area of the skin or mucous membranes for local effect.

Direct Application

The process of directly administering substances, treatments, or forces to a specific area or problem for therapeutic purposes.

Scored Tablet

A tablet medication marked with a line that allows it to be easily split into equal doses.

Bias

A tendency to lean in a certain direction, either in favor of or against a particular thing, person, or group compared with another, often in a way considered to be unfair.