What Kinds of Organizations Should Engage in Marketing

question 231

Multiple Choice

What kinds of organizations should engage in marketing?

• A)only those that can afford to advertise
• B)only very large and established for-profit organizations
• C)only Fortune 5,000 companies
• D)every organization regardless of the kind
• E)only if the organization has a profit motivation

---

Definitions:

Marshall Plan

An American initiative passed in 1948 to aid Western Europe, in which the United States gave over $12 billion (nearly $100 billion in 2020 dollars) in economic assistance to help rebuild Western European economies after the end of World War II.

Objectives

Represents goals or targets that are intended to be achieved in a specific period.

United States

A country in North America consisting of 50 states, known for its significant influence in global economics, culture, and politics.

Containment Policy

A United States foreign policy doctrine adopted during the Cold War, aimed at preventing the spread of communism by providing political, military, and economic assistance to vulnerable nations.