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Explain the Marketing Program 3M Used to Reach the Office

question 147

Essay

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.


Definitions:

Employment-At-Will

A legal doctrine in some jurisdictions where employers can terminate employees at any time for any reason, except an illegal one, and employees can also leave their job without reason at any moment.

Doctrine

A set of beliefs or principles held and promoted by an organization, government, or movement.

Specific Employment Contract

A legal agreement detailing the specific terms and conditions of employment between an employer and an employee.

Outcome Fairness

The perceived fairness of the outcomes that individuals receive in an organizational context.

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