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One key assumption underlying many models of change is that highly desired change will happen without much resistance.
Technology Impact
The effect that technological advancements have on businesses, economies, and societies, including changes in efficiency, communication, and innovation.
Countertrend
A countertrend is a market movement that opposes the general direction of the market or current trends, often temporary in nature.
Environmental Scanning
A process used by organizations to monitor, analyze, and evaluate their external environment to identify opportunities and threats.
Competitive Intelligence
The gathering and analysis of information concerning competitors' activities and general business trends to formulate strategies.
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