In Cosmeto & Co

question 6

Multiple Choice

In Cosmeto & Co.,Pat is assigned to a team to develop a new kind of shampoo.He reports to both the marketing manager and the personal care product manager.The organization is pursuing which of the following organizational structures?

• A) Matrix structure
• B) Global product structure
• C) Customer structure
• D) Geographic structure
• E) Market structure

---

Definitions:

Preapproach

The preparatory phase where a salesperson gathers information and plans strategies before engaging with a potential customer.

Buying Center

A group of individuals within an organization who are responsible for making purchasing decisions, including evaluating and selecting products or services.

Vendor Analysis

The process of evaluating suppliers based on various criteria such as price, quality, reliability, and service to make informed procurement decisions.

Corporate Customers

Businesses or organizations that purchase goods or services from another business, typically involved in B2B transactions.