Which of the Approaches to Determining the Retail Potential of a Trade

question 79

Short Answer

Which of the approaches to determining the retail potential of a trade area uses a statistical model that predicts sales at existing store locations?

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Definitions:

Executive Summary

A concise document summarizing the key points of a more extensive business report or proposal.

Marketing Plan

A marketing plan outlines an organization's strategy for promoting its products or services, including target market analysis, marketing objectives, and specific campaigns or actions.

Situation Analysis

An assessment process that involves evaluating the internal and external factors affecting an organization's performance to identify potential opportunities and threats.

Internal Environment

Refers to the conditions, entities, events, and factors within an organization that influence its activities and choices, including its employees, management, corporate culture, and internal processes.