Which of the Following Segmentation Methods Would Be Most Appropriate

question 53

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?

• A) Personality
• B) Buying situation
• C) Demographic
• D) Benefit sought
• E) Lifestyle

Assess the implications of exchange rate movements on a country's net exports.

Understand the characteristics and trends of single, married, and cohabitating individuals.

Recognize the effects of parenting, marriage, and singlehood on mental and physical health.

Identify factors contributing to the decision of same-sex couples to have children and their outcomes.

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Definitions:

CR

A term that stands for conditioned response, which is an automatic response established by training to an ordinarily neutral stimulus.

CS

Often used as an abbreviation for Computer Science, a field of study that encompasses the theory, experimentation, and engineering that form the basis for the design and use of computers.

Spontaneous Recovery

After a pause in exposure to the stimulus that originally elicited it, a previously vanished conditioned response once again manifests.

Extinction

Within psychology, it's the progressive decline and ultimate vanishing of a conditioned reaction because the conditioned stimulus is no longer associated with the unconditioned stimulus.