After Developing a Mission Statement and Setting Objectives,the Next Step

question 53

Multiple Choice

After developing a mission statement and setting objectives,the next step in the strategic planning process is to:

• A) allocate resources
• B) contemplate competitive factors
• C) evaluate the process and be willing to make adjustments
• D) implement the strategy
• E) conduct a situation audit

---

Definitions:

Order-Takers

Salespeople who only take orders by asking what the customer wants or waiting for the customer to order. They have no sales strategy and use no sales presentation.

Sales Process

The series of steps or stages sales professionals follow from initial contact with a potential client to closing the sale.

Want-Satisfaction

A sales technique focusing on identifying the desires of a customer and demonstrating how a product or service fulfills them.

Business Philosophy

An underlying set of beliefs and principles that guide a company's operations, decision-making, and strategies.