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When consumers go shopping for pleasure,they are seeking to satisfy their:
Lack Of Sleep
The condition of not getting an adequate amount of rest or sleep, which can affect health and cognitive functions.
Somnambulism
Also known as sleepwalking, it is a behavior disorder originating during deep sleep leading to walking or performing other complex behaviors while asleep.
Sleep Apnoea
A sleep disorder where breathing repeatedly stops and starts during sleep, often leading to daytime fatigue.
Night Terror
A sleep disorder causing feelings of panic or dread, typically occurring during non-REM sleep and resulting in partial awakening.
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