Which of the Following Segmentation Methods Would Be Most Appropriate

question 26

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling CDs?

• A) Geographic
• B) Buying situation
• C) Demographic
• D) Benefit sought
• E) Personality

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Definitions:

Competitive Market

A market structure characterized by a large number of buyers and sellers, where no single entity has the power to significantly influence market prices.

Market Supply

The total amount of a product that sellers are willing and able to sell across all markets at a given price level over a specific time period.

Market Demand

The cumulative volume of a good or service that all buyers in a market are prepared and able to buy at a range of prices.

Decrease in Demand

This occurs when the quantity of a good or service that consumers are willing and able to purchase at a specific price level declines, due to factors such as changes in preference or income.